How To Not Be A Copycat.

professional photography © 2012 Steven. All rights reserved.

I used to spy on my competitors for ideas to err.. “borrow”. I would have a look at their prices and find ways to price just better than them. I would have a look at their portfolios and compare them … Continue reading

Who Do You Want To Be When You Grow Up?

professional photography sydney © 2012 Steven. All rights reserved.

I keep on reading and hearing that the retail sector is experiencing difficulties. Big players like David Jones are caught up in well-publicised financial woes. And almost time I open a newspaper I see an article where local, neighbourhood retailers … Continue reading

Does Your Photography Business Stand Out?

professional photography © 2012 Steven. All rights reserved.

  In their book Discipline of Market Leaders Tracey and Wiersema point out that all successful businesses have one characteristic in common. They have differentiated themselves by either focusing on : product quality operational excellence obsession with customer customer needs … Continue reading

Introducing Holistic Photography.

professional-photography-sydney © 2012 Steven. All rights reserved.

It’s dawning more and more on me that a successful professional photography business is a lot more than just about being good at taking photos. I’m beginning to think that it’s possible to go as far as saying: a professional … Continue reading